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November 3, 2000 |
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E-Mail Used To Motivate Voters |
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WASHINGTON (AP) — "GETTING OUT THE VOTE IS THE KEY!" wrote the Republican National Committee on e-mail sent Thursday. "LESS THAN ONE WEEK TO GO!"
"PASS THIS E-MAIL ALONG AND HELP AL GORE WIN THE FIGHT FOR AMERICA'S WORKING FAMILIES," a "Gore mail" said.
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November 3, 2000 |
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Misdirected Nordstrom E-Mail Raises Spam Issues |
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Nordstrom recently conducted an e-mail campaign to customers whose e-mail addresses were appended to Nordstrom's house file of existing offline customers by Acxiom Corp. The campaign became an issue this week when it was discovered that one of the e-mail messages was received by a co-worker of a Nordstrom catalog customer. According to a New York Times report, the e-mail reached the server of the intended recipient's employer and was misdirected to an individual who had never been a Nordstrom customer. ... »
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November 2, 2000 |
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A Wealth of Rich Media E-Mail Ideas |
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I received an e-mail recently from a trendy e-commerce fashion portal. I bet you got the same one. The company did great with coverage. I got it in all my various e-mail accounts from AOL to Mail.com!
Lately my inbox has been stuffed with rich media e-mails. For the past six months, e-mail has been not only the hot medium for marketers; for some it has been the only type. With industry averages for banner ad click-through hovering around 0.5 percent and rich media e-mail marketing click-through rates of 10 percent, it’s no wonder e-marketers have tuned into this emerging technology in droves. Many have chosen to use rich media e-mail as the Trojan horse of online marketing.
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November 1, 2000 |
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Friendly E-Mail Takes Off Gloves in Spam Case |
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The cat-and-mouse battle between Pete Wellborn, an Atlanta-based attorney, and Benchmark
Print Supply, an Atlanta telesales firm frequently accused of conducting relentless spam
campaigns, reached new heights recently when Wellborn obtained a permanent injunction
prohibiting Benchmark and its owner, Sam Khuri, from a wide range of e-mail activities. ... »
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November 1, 2000 |
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Finding the Right Mail Formula |
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Some have already been forecasting the demise of direct mail, saying that e-mail marketing will cannibalize direct mail revenues. Yes, e-mail as a marketing medium has been growing at explosive rates. Its value is expected to reach $7.3 billion by the year 2005 — a jump of more than 4,000 percent from 1999 — says Jupiter Communications Inc. ... »
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October 31, 2000 |
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More White House E-Mail Not Archived |
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WASHINGTON (AP) — Government lawyers say a larger volume of White House e-mail messages than previously known may have escaped review in various investigations of the Clinton administration.
Justice Department lawyers alerted a federal judge, four congressional committees and five sets of criminal investigators to the latest problem in the e-mail controversy that began early this year, according to court papers.
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October 30, 2000 |
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Australian jailed for U.S. stock spam fraud |
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MELBOURNE, Oct 30 (Reuters) - An Australian was ordered on Monday to serve three months of a two-year jail sentence for using the Internet illegally to tout the U.S. shares of Rentech Inc, a developer of gas to liquid fuels conversion technology. ... »
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October 30, 2000 |
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Internet Marketing Firm Unveils Web-Enabled Email Marketing Software |
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FAIRLAWN, Ohio (BUSINESS WIRE) — CrossTownTraffic,
a marketing services firm, has unveiled its new, Web-enabled email
marketing software GreenLight. The software is a permission-based
email marketing system that is fully customizable and offers messages
in a user-friendly Web page format. Companies can measure
effectiveness of GreenLight campaigns through a sophisticated tracking
system. ... »
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October 30, 2000 |
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E-Mail Is No 1 Wish for UK Mobile Web Surfers |
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LONDON (Reuters) — Mobile phone users can talk to each other all day but that is not
enough — the ability to send email is top of their list for their next Web-enabled
phone, Internet experts said on Monday. ... »
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October 30, 2000 |
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E-mail's popularity creating a glut of legal issues |
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There's a monster in your corporate e-mail. It's in your in-box and your servers. It was born in the bowels of e-mail's popularity, which is being churned out by the 275 million corporate mailboxes in use today, according to the newsletter "Messaging Online." ... »
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