Daily news related to email marketing

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[	January 2, 2001	]	Goodwill Industries Builds Store Traffic With Direct Mail Campaign

Goodwill Industries of upper South Carolina increased in-store sales by 8 percent this month with its first territorywide direct mail campaign. At the end of November, Melinda Muxlow, public relations and advertising director at Goodwill Industries, worked with a local printing company to create a trifold, self-mailing, four-color piece that was sent to 22,221 preferred customers ... »
[	January 2, 2001	]	Zagat Tests Transactional E-Mail to Push Restaurant Guides

Just in time for the last-minute holiday shopping rush this month, Zagat Survey LLC, New York, a publisher of restaurant guidebooks, began testing a transactional e-mail system that enables customers to purchase special guidebook bundles through the e-mail message promoting the guides ... »
[	December 31, 2000	]	Bad year for e-mail viruses, worse to come

LONDON, Dec 31 (AFP) - Attacks by e-mail viruses in Britain rose by up to 300 percent over the past year, according to a report by a monitoring company released in London on Sunday. virus-monitoring company MessageLabs said it had detected and stopped about 155,528 e-mail viruses by the end of November, or roughly one every three minutes. ... »
[	December 29, 2000	]	30 Minute Photos Etc. Disbands E-Mail System After Spamming Customers

You can have your photographs developed in a half-hour, but communication with 30 Minute Photos Etc. will take decidedly longer after it inadvertently spammed hundreds of its customers this week. The Irvine, CA, company said yesterday that it will disband the e-mail system it uses to communicate with its customers in favor of the telephone and mail ... »
[	December 28, 2000	]	One More Internet Disaster Story for 2000, Hundreds of Identical E-Mail Messages Taint Business

IRVINE, Calif. — (BUSINESS WIRE) — Dec. 28, 2000 — It started out fine yesterday when 30 Minute Photos Etc. sent its customers a standard e-mail update on a new product offering. But something went wrong ... very wrong. Within minutes, the phones at the Irvine retail photo center all echoed with the same concern from callers: people were receiving multiple e-mail messages ... »
[	December 28, 2000	]	NEC Launches U.S. E-Mail Marketing Firm

Tokyo-based electronics giant NEC Corp. is planning a foray into the U.S. rich media e-mail business, spokespeople said this week. The company aims to capitalize on what it sees as an emerging industry by starting a new company, San Jose, Calif.-based Auraline ... »
[	December 27, 2000	]	Direct Mail Is Selling, Not Advertising

"Direct mail? We tried it once, and it didn’t work." That’s what many businesspeople say after sticking a product brochure into an envelope, mailing it and waiting for the orders to roll in. Of course it didn’t work. That’s not direct mail, it’s advertising. Mistaking direct mail for advertising is all too prevalent. The misconception creates strategic and tactical errors that not only waste money but also keep businesses from enjoying the increased sales and profits that direct mail can bring ... »
[	December 26, 2000	]	Internet providers constantly trying to find ways to limit unwanted e-mail

In the bloodied trenches of the Internet, the 5-year-old e-mail spam war rages with increasing sophistication. As one side develops new shields and weapons, the other counters, as they pass the advantage back and forth. "It is a war," said Steve Weaver, information services director of Internet Nebraska. "So many people are doing it. Half of my mail is spam. I get 150 pieces of spam a day." ... »
[	December 26, 2000	]	Seat Pagine Gialle to Acquire Netcreations

TURIN, Italy, Dec 26, 2000 (BUSINESS WIRE) — SEAT Pagine Gialle SpA (Milan: SPG), Italy's leading new economy company and largest Internet Service Provider, has signed a definitive merger agreement to acquire NetCreations, Inc. (Nasdaq: NTCR US), the U.S. leader in 100% Opt-In(R) e-mail marketing services. Under the terms of the merger agreement, each share of NetCreations' outstanding common stock will be converted into the right to receive $7.00 in cash, valuing NetCreations' outstanding equity at approximately $111 million. At the end of September 2000, NetCreations had a cash position of approximately $30 million. NetCreations' Board of Directors has unanimously recommended that NetCreations shareholders approve the merger ... »
[	December 25, 2000	]	`Twas an Email-less Christmas

If you're reading this column early in the morning on Christmas Day, take a break. After all, it'll still be here later. Why not open up your toys instead? Play with your kids, pets, or friends? Have a little eggnog? (I realize that not everyone celebrates Christmas, but it's still a good day to unwind and take a good, hearty break nonetheless.) If you're one of those "can't relax" types (OK, I can relate), why not reflect on this past year in our industry and all that has changed? Think about your own business and/or job description and how it may have evolved. Think of all the cool things you did to drive that evolution ... »