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Daily news related to email marketing

 

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  [  January 12, 2001  ]     AOL glitch keeps old passwords alive
AOL said that a sporadic technical glitch was affecting an "extremely small" number of people using its Web-based e-mail program, part of its "AOL Anywhere" plan for accessing AOL services from various outlets. "We are aware of a technical issue affecting some members using AOL's Web mail," an AOL representative said. "We continue to investigate this internally." ... »

  [  January 12, 2001  ]     E-Mail Is a Vital Part of E-Commerce
According to eMarketer, New York, e-commerce revenue in 2000 is projected to reach $37 billion, almost double the 1999 figures. By 2010, the market may be transformed by broadband and non-PC Internet access, and e-commerce revenue could surpass $750 billion, accounting for 24 percent of all retail sales ... »

  [  January 12, 2001  ]     Labs' E-Mail Screen Will Sift for Spies
The Department of Energy plans to start snooping on every piece of electronic mail entering or leaving Los Alamos and Sandia national labs to guard against spying. A computer will sift through the mail, forwarding anything suspicious to a counterintelligence analyst. All mail to or from foreign countries will automatically be deemed suspicious ... »

  [  January 12, 2001  ]     EU Plans Legal Changes for Email Marketing
The direct marketing industry is at loggerheads over news that the EU plans to introduce legislation to govern permission-based email marketing. The new regulations would establish opt-in as standard ... »

  [  January 11, 2001  ]     Europe warms to spam ban
Lobbyists for the European Internet industry believe their campaign for a ban on spam is gaining momentum. At a public meeting yesterday to discuss the revised Telecommunications Data Protection Directive, attended by all sides of the unsolicited commercial email debate, there was an increased consensus about the need to do something about spam ... »

  [  January 11, 2001  ]     'Lewd' e-mailers keep jobs
Workers suspended by a leading insurance company over the distribution of 'lewd' e-mails have been told their jobs are safe. The Royal and Sun Alliance in Liverpool sacked 10 members of staff and suspended 77 after the offensive e-mails were discovered. The suspended employees have received written warnings after disciplinary hearings into the offending images - one of which showed cartoon character Bart Simpson in a sexual clinch ... »

  [  January 11, 2001  ]     Break Through the E-Mail Clutter
Retention-based email marketing is built upon forging a qualified and relevant relationship with your customer base in order to remarket your products and services. In its purest and simplest terms, this is accomplished by delivering the right message to the right person, at the right time. My company, New Canoe, and I preach this to our clients, salespeople preach it to me and marketing managers preach it to each other. The concept is simple, however many marketers are missing the mark and cluttering their customers' in-boxes with messages irrelevant to their profiles ... »

  [  January 11, 2001  ]     Marketing Isn’t Always Sell, Sell, Sell
In online marketing, e-mail retention campaigns have taken off as the preferred choice for companies -- e-tailers, business-to-business, anyone who wants to leverage the Internet for marketing. Despite the growing clutter in online mailboxes, marketers are constantly challenged to improve the performance of e-mail campaigns. Often the simple ideas work best. There are two ideas for the new year that may spice up the typical mix of mostly hard discount offers and major sale messages that are seen screaming in the subject lines of e-mail that you read every day ... »

  [  January 11, 2001  ]     Actforchange.Com Generates More Than 100,000 E-Mails Opposing Ashcroft And Norton Confirmations
In just two days, ActForChange.com has generated more than 100,000 Citizen Action e-mails opposing the confirmation of John D. Ashcroft for U.S. attorney general and Gale Norton for secretary of the interior. ActForChange.com is the activism Web site produced by Working Assets, the telecommunications and credit-card company that helps citizens speak out on issues of critical public concern and donates a portion of revenues to progressive nonprofit groups ... »

  [  January 10, 2001  ]     Confusion Hits the E-Mail Trail
TWO thirds of Lancashire businesses have no formal staff e-mail policy despite recent high profile cases in other parts of the country of lewd messages leading to staff being dismissed. The lack of formal policy is being blamed on confusion about current legislation ... »

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