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January 25, 2001 |
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Smi: Successful Strategies for Email Marketing |
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Email marketing has come a long way. Provided it is used correctly, it is one of the most powerful tools of marketing! How can you successfully integrate email marketing into your existing marketing communication mix? ... »
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January 24, 2001 |
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Check Your E-Mail at the Fridge |
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Remember when it was a novelty to fill a glass with ice without opening the freezer door? No trays to empty and fill. No cold chill. Just push that glass into the icemaking gizmo and keep an eye on the avalanche of cubes falling into it. In 2002, you will be able to do a lot more than dispense ice from your refrigerator door. Thanks to LG Electronics, a Korean company, you could access the Internet, send e-mail, or take pictures from a computer screen on your fridge ... »
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January 24, 2001 |
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Wife exacts revenge over email |
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A wife who suspected her husband of foul deeds has humiliated him by sending a vitriolic email from his laptop to his entire contact database. Titled "Time to 'Fess up!", the email - purporting to come from PR company boss Paul Evans - was not exactly subtle. "I, Paul Owen Evans, am a snivelling, cheating, lying, arrogant little piece of shit. No, that's not right - I'm worse than that: I'm a despicable, deceitful, dodgy, DICKHEAD who doesn't reserve this attitude just for his wife. Oh yes, one more thing - I've got an extremely small penis that couldn't excite a woman's nostril let alone anything else. Thus endeth my confession. Regards. Paul Evans." ... »
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January 24, 2001 |
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*DMA Names David M. Smith VP, Business and Strategic Development |
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The Direct Marketing Association yesterday named David M. Smith, former chief marketing officer at Prefer Network, to the new position of vice president of business and strategic development. Initially, Smith will oversee the DMA's business-to-business development, including reviewing and enhancing the association's relationship with BTB direct marketers and developing and implementing new member benefits and activities for BTB companies ... »
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January 24, 2001 |
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Promotional E-Mails New Revenue Stream for Isps |
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NEW YORK (Reuters) - Promotional e-mail delivery will become a new revenue stream for large Internet media networks, Internet service providers and Web-mail providers, Jupiter Media Metrix said in a report released Wednesday ... »
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January 24, 2001 |
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Don't Get Into Trouble Over Your Email |
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For the now-famous Claire Swires and the 10 people sacked earlier this month for circulating "lewd" material at insurers Royal & SunAlliance, email really has been shown to be a powerful application. This is just one case of a number over the last few months where the immediacy and informality of email has exposed both employers and employees to embarrassment and legal risk ... »
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January 23, 2001 |
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Largo's E-Mail System Junked |
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LARGO — If you have been trying to send an e-mail to the city and getting it returned, it isn't because employees are too busy to read what you have to say. Several Internet service providers have blacklisted the city, refusing to carry electronic mail heading to or from Largo's computers. ... »
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January 23, 2001 |
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HTML.dropper Vulnerability Allows Creation of Emails That Contain Hidden Attachments |
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Internet Explorer 5.5 and the accompanying mail and news client provide attackers the unique ability to dictate which icons and file extensions are required. Specifically, attackers can manufacture an email message that appears as one thing when in fact it is not. By carefully calculating a certain length of characters in the subject field of an email message, Outlook Express 5.5 for whatever reason creates an attachment incorporating the text in the body of the message ... »
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January 23, 2001 |
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Impower Says E-Mail Prospecting Database Exceeds 450 Million Records |
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Impower, Princeton, NJ, said that its ImpowerBase e-mail prospecting database has surpassed the 450 million record mark. The database aggregates data from every e-mail address on the market. The company also said that while the percentage of low-quality lists -- those that adhere to poor privacy standards — has dropped, it represents about 20 percent of all lists on the market ... »
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January 23, 2001 |
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Beyond Creates Email-Marketing Arm |
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LONDON (Revolution UK) - Digital advertising agency Beyond Interactive has launched a new email marketing division. The unit, called Dialogue Management, offers clients targeted, personalised email campaigns. The new division is headed by Tim Armstead, previously a planner and buyer at Beyond, and will initially be staffed by five people ... »
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