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January 17, 2001 |
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**DMA Acquires Association of Direct Marketing Agencies |
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The Direct Marketing Association, New York, announced yesterday that it acquired the Association of Direct Marketing Agencies. The acquisition — DMA's sixth since October 1998 — will be formally completed Jan. 22, 2001. At that time, ADMA will merge with DMA's Agency Leaders Group and become a newly created DMA council, the Direct Marketing Agency Council. ADMA President and DMW Worldwide president Warren Hunter will chair the new council ... »
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January 16, 2001 |
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Energy Department will scrutinize e-mail at nuclear labs |
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The Department of Energy is launching a pilot program at its nuclear laboratories to test whether e-mail monitoring is an effective crime deterrent. The agency will use a computer program, Electronic Mail Analysis Capability (EMAC), to monitor and analyze outgoing and incoming e-mail from the National Nuclear Security Administration and Energy Department laboratories where nuclear weapons are designed ... »
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January 16, 2001 |
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Las Vegas Resort to add ITXC’s Push to Talk Service to E-Mail |
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ITXC Corp., Princeton, NJ, a provider of voice over the Internet services, said last week that The Venetian Resort Hotel Casino in Las Vegas is using its Push to Talk service on its Web site and will add it to its direct marketing e-mails in the second quarter of 2001. The company’s Push to Talk service is a network-based, voice-enabled service that lets customers to talk with a company’s customer service representatives in real-time over the Internet ... »
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January 16, 2001 |
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Direct Mail Still Effective for Fundraisers, Study Finds |
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Direct mail is still an important component of fundraising, especially for nonprofits with revenues between $50 million and $100 million, according to a recent survey. And despite growth in Internet and e-mail use, fundraisers expressed less optimism about the success of those techniques than they did six months ago, according to the 181 fundraisers who answered the Indiana University Center on Philanthropy's December 2000 Philanthropic Giving Index survey ... »
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January 16, 2001 |
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Grey eMMetrics, a Division of Grey Direct, and Expression Engines Strengthen Direct Email Marketing Services Through New Strategic Relationship |
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Grey eMMetrics, a division of Grey Direct, and Expression Engines, a leading provider of Interactive Direct Marketing (IDM) services and technology, today announced an agreement to form a strategic relationship to provide Grey eMMetrics' clients with state-of-the-art direct email messaging services ... »
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January 15, 2001 |
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eMarketer: Never underestimate the power of e-mail |
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In exchange for free e-mail service, consumers are willing to accept a little commercialism with their messages.
E-mail is by far the most popular Internet application, used by 96% of all active Internet users.
There will be a tidal wave of e-mail in the coming years--much of it at the expense of the telephone and first-class mail. ... »
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January 15, 2001 |
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Spam Brings Down Major E-Mail System |
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E-mails to one million internet users have been jammed after one of the world's biggest web companies was hit by a tidal wave of electronic junk mail. Engineers at Cambridge based UUNet were today still trying to clear the backlog after the system received an estimated two million e-mails from the same source in "a matter of minutes" ... »
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January 15, 2001 |
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How to Make the Most of Your E-Marketing Efforts |
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Innovation doesn't always lead to success. Case in point: Although the Internet has revolutionized the way organizations market their goods and services, a badly managed e-marketing campaign may still be less successful and more costly than a traditional direct marketing campaign. Why is that? ... »
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January 15, 2001 |
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E-mail Points to Strip Scam |
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Bail hearings for two men charged with illegally bringing seven Russian dancers to a strip club in Anchorage were postponed Friday. But tantalizing bits of e-mail traffic filed in court by the prosecution seem to support allegations that a so-called cultural dance tour was a scam from the beginning. The seven women, ages 16 to 30, entered the United States on Dec. 20 on tourist visas, accompanied by a "dance teacher," Viktor Virchenko, according to the U.S. Immigration and Naturalization Service. The visas did not permit the women to work ... »
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January 15, 2001 |
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Transport Ministry to Cut Costs Via Email |
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The Transport and Communications Ministry will begin using email to distribute notices to the 40 agencies under its jurisdiction next month to save on the cost of paper. The ministry uses about 10,800 pages of paper each month sending out notices, a source said. The scheme would use the Internet and the ministry's own network ... »
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