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November 6, 2000 |
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Demise of Sweepstakes Affecting Direct Mail |
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American Family Enterprises said it is taking its company
in a new direction after stopping its American Family
Publishers sweepstakes mailings earlier this year. AFE sent its last sweepstakes solicitation in the United States -- which featured Ed McMahon -- in August because "the response to the sweepstakes had been declining pretty rapidly over the past couple of years and had reached a level at which profitability was pretty marginal," said Brian Wolfe, president/CEO of AFE, Jersey City, NJ. ... »
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November 6, 2000 |
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Device Lets Customers Store Print Ads in E-Mail |
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Findthedot is expected to announce today Dotfinders, a scanner-like device that publishers can distribute to readers to create print-to-e-mail-advertising opportunities.
Dotfinders is the size of key chain ornaments, weigh 1 ounce and are to be used by Internet-enabled consumers. Findthedot is banking on the belief that consumers, once shown the uses of Dotfinder, will want to use a handy device to store information as they read magazines and newspapers.
... »
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November 4, 2000 |
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Newswatch: Athlete Denies Guilt in E-Mail Tryst-Sting |
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A professional football player pleaded innocent Friday to charges that he sent sexually explicit e-mail to a Stanislaus County sheriff's detective posing as a 13-year-old girl. ... »
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November 3, 2000 |
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E-Mail Filtering Greets the Workplace |
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As electronic mail becomes an essential part of daily communications, companies are stepping up measures to police it as it comes in and goes out of the enterprise.
Especially as employers realize they can be held legally responsible for every message sent from their corporate server.
... »
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November 3, 2000 |
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E-Mail Used To Motivate Voters |
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WASHINGTON (AP) — "GETTING OUT THE VOTE IS THE KEY!" wrote the Republican National Committee on e-mail sent Thursday. "LESS THAN ONE WEEK TO GO!"
"PASS THIS E-MAIL ALONG AND HELP AL GORE WIN THE FIGHT FOR AMERICA'S WORKING FAMILIES," a "Gore mail" said.
... »
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November 3, 2000 |
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Misdirected Nordstrom E-Mail Raises Spam Issues |
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Nordstrom recently conducted an e-mail campaign to customers whose e-mail addresses were appended to Nordstrom's house file of existing offline customers by Acxiom Corp. The campaign became an issue this week when it was discovered that one of the e-mail messages was received by a co-worker of a Nordstrom catalog customer. According to a New York Times report, the e-mail reached the server of the intended recipient's employer and was misdirected to an individual who had never been a Nordstrom customer. ... »
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November 2, 2000 |
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A Wealth of Rich Media E-Mail Ideas |
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I received an e-mail recently from a trendy e-commerce fashion portal. I bet you got the same one. The company did great with coverage. I got it in all my various e-mail accounts from AOL to Mail.com!
Lately my inbox has been stuffed with rich media e-mails. For the past six months, e-mail has been not only the hot medium for marketers; for some it has been the only type. With industry averages for banner ad click-through hovering around 0.5 percent and rich media e-mail marketing click-through rates of 10 percent, it’s no wonder e-marketers have tuned into this emerging technology in droves. Many have chosen to use rich media e-mail as the Trojan horse of online marketing.
... »
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November 1, 2000 |
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Friendly E-Mail Takes Off Gloves in Spam Case |
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The cat-and-mouse battle between Pete Wellborn, an Atlanta-based attorney, and Benchmark
Print Supply, an Atlanta telesales firm frequently accused of conducting relentless spam
campaigns, reached new heights recently when Wellborn obtained a permanent injunction
prohibiting Benchmark and its owner, Sam Khuri, from a wide range of e-mail activities. ... »
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November 1, 2000 |
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Finding the Right Mail Formula |
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Some have already been forecasting the demise of direct mail, saying that e-mail marketing will cannibalize direct mail revenues. Yes, e-mail as a marketing medium has been growing at explosive rates. Its value is expected to reach $7.3 billion by the year 2005 — a jump of more than 4,000 percent from 1999 — says Jupiter Communications Inc. ... »
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October 31, 2000 |
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More White House E-Mail Not Archived |
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WASHINGTON (AP) — Government lawyers say a larger volume of White House e-mail messages than previously known may have escaped review in various investigations of the Clinton administration.
Justice Department lawyers alerted a federal judge, four congressional committees and five sets of criminal investigators to the latest problem in the e-mail controversy that began early this year, according to court papers.
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