Daily news related to email marketing

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[	March 31, 2000	]	UK ISP Wins Legal Battle in Spam Wars

A small London Internet firm has taken on Sam Khuri, the man behind Benchmark Print Supply, a bulk e-mail specialist in the US, and won. The court settlement involves Atlanta, Ga.-based Benchmark paying the firm, BiblioTech, an undisclosed sum in damages, as well as committing to pay an extra $1,000 to any individual affected by future spamming activities. ... »
[	March 22, 2000	]	Beaver College Not a Filter Fave

In 1927, the following dirty little ditty was published in an anthology of American folk verse: She took off her clothes from her head to her toes and a voice at the keyhole yelled, 'Beaver!' Poof, "beaver" had a new meaning in the English language. Poof, little Beaver College, founded in 1853 in Beaver County, Pennsylvania, had the seeds of a PR problem. ... »
[	February 23, 2000	]	Send Out Spam, Pay the Bill

ANGUILLA, British West Indies — An IBM researcher is suggesting that the increasing spam problem should be fought by using a combination of encryption and digital cash to guard mailboxes against unwelcome intruders. "My suggestion is that the sender should pay for email. Put economics back in the equation," IBM researcher Kevin McCurley said Wednesday at the Financial Cryptography '00 conference. ... »
[	February 19, 2000	]	Spammers Forced to Tell the Truth

A Colorado legislative committee has passed a bill that would require spammers to tag unsolicited email with a special subject line. "[Senders must] use the exact characters 'ADV:' ... as the first four characters in the subject line of an unsolicited commercial electronic mail message," reads the so-called Colorado Junk Email Law, House Bill 1309. ... »
[	January 24, 2000	]	To HTML... or Not to HTML?

THAT is the question. At least that's the question I've been getting over the last few weeks from readers who want to know how to use HTML in their email promotions for optimal results. So I thought this would be a good week to address the non-copy components that make up an effective and well-designed promotion. ... »
[	January 3, 2000	]	Troubleshooting Your 'Unsubscribes'

We've spent a good deal of time over the last few weeks reviewing how to capture a new prospect's attention through email. But what about those valuable current customers and subscribers who feel your emailed newsletter or update service is no longer worthy of their receiving it? The folks who, for whatever reason, take the final plunge and send back those dreaded "unsubscribe me" messages? How do you handle them? ... »