Daily news related to email marketing

Share |

[	March 12, 2001	]	Road Runner E-mail Online Again

Details concerning a server outage that left roughly 100,000 Road Runner customers in Texas, Louisiana and Mississippi without e-mail service for a week remain sketchy, but service resumed Monday afternoon, after the faulty servers were replaced Saturday and the new equipment had a chance to catch up will all the backed up e-mails left sitting in customers inboxes. "The faulty server that caused the e-mail outage in Austin, San Antonio and some other parts of Texas, has been replaced," said Mike Luftman, a Time Warner cable spokesperson. "The service was back to normal by last Saturday." ... »
[	March 12, 2001	]	E-Mail Goes International in 2000

For the first time in the history of the electronic messaging market, there are more electronic mailboxes outside the United States than within it, according to Messaging Online. The "Year-End 2000 Mailbox Report" reports that the number of e-mail service subscriptions soared in 2000, up more than 88 percent from the end of 1999 to 514.25 million mailboxes worldwide at the end of 2000. Growth was much swifter outside the United States than within it. The number of U.S. mail service subscribers grew by only 73 percent in 2000, while the number of international service subscribers increased by 109 percent. ... »
[	March 11, 2001	]	Lessons in Effective E-mail Design

Think an e-mail campaign is easy? Then why are response rates so low? Why does everyone complain about it? Why do people prefer receiving plain old text messages, with their limited capabilities and poorer legibility, when they could get HTML-formatted messages with better typography, helpful charts and graphs, and images that can make those messages more colorful, easier to understand and just, well, better? E-mail marketing is not the simple process most people think it is. Doing it right is not easy. Getting your messages opened, let alone read, is a challenge few are willing to investigate ... »
[	March 11, 2001	]	Technology: Too few encrypting e-mail, privacy advocates say

Elana Kehoe doesn't like the idea of governments and hackers reading her e-mail as it traverses the Internet. So a few weeks ago, she installed a tool to scramble her messages. But she's having trouble using Pretty Good Privacy encryption. She knows of only four other PGP users, including her husband, Brendan. That means everything else goes through regular e-mail, which is as private as sending a postcard ... »
[	March 10, 2001	]	Parking Fines Raise Drivers' Ire Column drew a slew of angry e-mail, calls

If you're ever in the need to liven things up at a party, here's a simple way: mention the initials DPT. And if you feel the need to go out and touch an electrical wire, it's probably a lot safer just to write a column about parking in San Francisco ... »
[	March 10, 2001	]	Man suspected of sending e-mail threats to Santana students arrested

An 18-year-old man was arrested for allegedly threatening to "finish" the deadly shooting spree at Santana High School. Patrick Andrew Smith, 18, of Walkersville, Md., was arrested outside his home in Frederick County on Friday night, authorities said. Investigators flew out from California to take part in the arrest, said Lt. Ron Van Raaphorst, a spokesman for the San Diego County Sheriff's Department ... »
[	March 9, 2001	]	Brightmail shifts spam/e-mail virus battle to ISPs

Spam-busting outfit Brightmail may not have room for new individual subscribers, but it's pressing the battle into the corporate, ISP (Internet service provider) and ASP (application service provider) arenas. "Free Brightmail reached its quota of eligible accounts. In order to insure the efficiency of spam-filtering for our current users, We are no longer registering new email addresses," the company regrets to say. ... »
[	March 9, 2001	]	House passes bill to keep public officials' e-mail private

Electronic mail and Internet records of government officials would become closed to the public under a bill that passed the Indiana House of Representatives on Tuesday. House Bill 1083 passed by 93-1 vote and will go to the Senate. The provision shutting off access to public officials' computer records was introduced late in the legislative process as an amendment, and the public did not have an opportunity to testify for or against the change. The amendment, introduced by Rep. Jeff Thompson, would close to the public "electronic mail sent or received by an employee of a public agency." ... »
[	March 9, 2001	]	BellSouth Announces Wireless E-Mail Service

BellSouth(R)(NYSE:BLS) today announced the launch of BellSouth Wireless E-Mail Service for the Motorola Talkabout(R) T900 2way - a two-way device that allows users to reach family, friends and business associates via text messaging. The service is available today or by mid-March to most customers throughout BellSouth's nine-state region. "I think wireless e-mail is going to quickly become the communications `it' device. Customers have the freedom to use it in a private setting without worrying about it ringing and interrupting a meeting, and the interaction is immediate. It's like having email and the Internet on your hip," said Terry Yarbrough, Assistant Vice President of Consumer Marketing for BellSouth. ... »
[	March 9, 2001	]	Pay Per Clicks, Top E-mail Marketing Tips

We were early admirers of GoTo.com's pay-per-click model ( ICONOCAST 01-Apr-98 : The Search Engine Future). Today, GoTo.com Sr. Director of Marketing Craig Wax tells ICONOCAST the directory attracted 37,000 advertisers and booked $103 million in revenue last quarter. That's because, as GoTo.com President & CEO Ted Meisel puts it, "The first wave of the Internet was supposed to be about targeting, measurement and ROI, but it ended up being about impression-based advertising and offline marketing. A lot of VC dollars were spent figuring that out." ... »