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February 8, 2001 |
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*USPS Tries New Technologies for Mailers |
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The U.S. Postal Service plans to push the envelope in the next few years with a variety of intelligent envelope and document technologies that it says could change direct marketing forever. Jay Freitas, manager of strategic marketing for the USPS, gave a small group here at this week's Chicago Direct Marketing Days Conference a peek at some of the experiments the agency has been working on for the past three years with its partners, which include the Massachusetts Institute of Technology's Media Lab and the Envelope Manufacturers Association ... »
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February 8, 2001 |
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E-Mail Newsletters vs. Solo E-Mails |
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The seismic shift in online marketing from a Web-centric to an e-mail-centric model has many marketers scratching their heads. So it is not surprising that there is confusion between the two primary e-mail marketing vehicles: e-mail newsletters and solo e-mails. Their differences are profound — similar to those between an advertisement in The New Yorker and a direct mail piece, which may both be delivered by the same mail carrier but have varying formats as well as response rates ... »
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February 8, 2001 |
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UK DMA to Hold Data Protection Conference |
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The British Direct Marketing Association will hold a one-day conference on data protection in London on March 8 featuring Elisabeth France, the United Kingdom's data commissioner. Many UK companies "remain confused over their obligations under the Data Protection Act of 1998" and could find themselves threatened with enforcement action, the DMA said in a statement announcing the conference ... »
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February 8, 2001 |
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Mail.com to Acquire Swift Telecommunications in $84M Deal |
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Messaging services provider Mail.com said yesterday that it will acquire Swift Telecommunications Inc. in a deal worth $83.6 million in cash and stock. The transaction is expected to close within two weeks. Concurrent with its acquisition by Mail.com, Swift Telecommunications, a provider of international business messaging services, said it acquired the EasyLink Services division of AT&T; Corp. for more than $50 million ... »
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February 8, 2001 |
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Follow Your E-Mail Everywhere |
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Imagine being able to trace where your e-mail goes, and where it's forwarded. Say you had a way to verify that the CEO of the Fortune 500 company you've been hounding for a job indeed got the resume you e-mailed him. Or that you could tell if your girlfriend lied when she denied getting your message that begged her not to go to that conference in Jamaica with her assistant who turned out to be rather hunky? ... »
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February 7, 2001 |
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Microsoft, Netscape Email Flaw Uncovered |
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A flaw has been uncovered in Microsoft's Outlook and Netscape's Mail email software, that allows senders to surreptitiously track when their messages are opened and whether they are forwarded to other recipients. According to an alert by US organisation the Privacy Foundation, the snooping technology could be exploited if both sender and recipient are using either Microsoft Outlook, Outlook Express or Netscape 6 Mail ... »
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February 7, 2001 |
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Palletization, 100 Percent Mailings Are Key Production Issues |
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Every business depends on behind-the-scenes processes that are essential to meeting customer expectations. The direct mail industry is no exception. Two topics — 100 percent mailings and palletization — are important to high-volume direct mailers and their clients ... »
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February 7, 2001 |
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Merge/Purge of E-Mail Addresses |
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Companies that want to send marketing messages to rented e-mail addresses place rental orders with managers and owners of many different lists. Recipients of marketing messages who get more than one copy of the same message tend to be irritated at the duplicate e-mails and are generally less responsive to the marketing messages themselves ... »
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February 7, 2001 |
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Cybuy Lets Marketers Embed HTML Order Forms in E-Mail |
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Interactive e-mail services provider Cybuy is now offering a service that lets marketers send an HTML-embedded order form in e-mail messages. The service can combine a marketer's product offer with an order form directly in an e-mail window, the company said. Cybuy said the new service is an enhancement of its transactional e-mail service Cybuy E-mail, which debuted in June last year ... »
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February 7, 2001 |
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E-Mail Service Uses Site Surveys to Target Customers |
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1st Net Technologies Inc. yesterday announced the availability of EnvoyMail.com, a Web-based e-mail marketing service designed for retaining customers and targeting prospects. The way the service is used hinges on the answers provided by viewers when they respond to a survey while signing up to become subscribers or members of a company’s site. EnvoyMail sorts the answers according to the marketer’s promotional needs. Surveys can be made available to Internet viewers through such applications as pop-up windows ... »
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