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February 12, 2001 |
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Anna Kournikova virus spreading like wildfire |
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An Internet-based email worm that masquerades as a picture of tennis star Anna Kournikova is spreading fast, so posing a severe threat to the world's email servers. Alex Shipp, senior anti-virus technologist at MessageLabs, which scans customers email for malicious code, said the VBS/SST virus is "spreading twice as fast as the Love Bug" ... »
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February 12, 2001 |
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Paralyzed Veterans of America Updates a Mature Direct Marketing Model |
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Twenty-six years ago, Paralyzed Veterans of America began a highly successful fundraising campaign based on direct mail with premiums. Now, the rising cost of materials, an aging donor base and greater competition in the nonprofit sector are causing PVA marketing executives to look for ways to update their direct mail program. The PVA is trying to attract new donors with premiums that appeal to younger people, such as high-quality 8-inch-by-11-inch paper that can be used with computer printers and computer software that helps people keep track of material donations for tax purposes. A Lenox angel pin sent out over the holidays brought in an average donation of $17 and a 27 percent return rate ... »
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February 12, 2001 |
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Catapult Telesales Via E-Mail |
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There is great value in integrating direct mail with a telephone call (outbound or inbound). It makes the task more manageable for the representative, and it increases the likelihood that a call will result in a positive outcome. This is especially true if the offer is well-matched to the list and the data are highly accurate. E-mail has dramatically changed direct marketing. It adds a fantastic dimension that, if used properly, can increase your response rate and shorten your selling cycle ... »
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February 12, 2001 |
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*RCA E-Mails Let It Rock to Promote Album Release |
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RCA Music Group's first foray into rich media e-mail marketing to promote the Dave Matthews Band's new album paid off with an open rate of 30 percent. To preview the Feb. 27 release of "Everyday," the band's first album in three years, RCA sent 500,000 e-mails on Feb. 1 to registered members of the band's Web site, its paid fan club, lists from two music retailers and fans who agreed to receive information on the album during the band's summer 2000 tour. Developed by RadicalMail, Los Angeles, the e-mail includes a 45-second video of the Dave Matthews Band rehearsing in the studio and talking about making the new album, as well as a link to download "I Did It," the single from the new album ... »
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February 12, 2001 |
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FreeEdgar's E-mail Alerts Now Include a Cost |
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FreeEdgar 's free e-mail alerts about Securities and Exchange Commission documents are proving a bit too popular and costly. As of today, users who want to use the FreeEdgar.com service to track SEC filings with e-mail alerts about any more than 10 companies will be asked to pay a monthly charge that starts at $9.95 ... »
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February 9, 2001 |
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Expedia Moves Into HTML E-Mails |
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Travel site Expedia.com, Seattle, is transitioning much of its e-mail communications from plain text to a more graphically rich HTML-based version. The company sent a text e-mail to its opt-in list in late January alerting them that they would soon begin receiving their messages in HTML format. Those who wished to retain their text-based messages could click a link and sign in on the portal's Web site to do so ... »
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February 9, 2001 |
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EmailChannel Unleashes Commercial E-Mail Watchdog |
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EmailChannel Inc. this week unveiled a free service for consumers called MyMailMutt, which lets registered users manage their inflow of commercial e-mail messages. The MyMailMutt service assigns the consumer a unique e-mail address that they can use when signing up for subscriptions and offers. This e-mail address keeps the consumer anonymous and acts as an inbox for all commercial e-mail. At the end of each day, EmailChannel sends the user a single e-mail that summarizes their commercial messages and provides links for them to access the messages ... »
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February 9, 2001 |
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New Direct Marketing Tools Calculate Mailing Costs |
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List brokerage and consultancy Market Share has introduced two response calculators to help direct marketers figure out their affordable prospecting costs for a direct mail campaign. "If you have somebody with a lot of direct marketing experience, they know the answers to cost-related questions, but a small or new firm may not," said Ruth Southwick, founder and president of Market Share, Bradenton, FL ... »
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February 8, 2001 |
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Girl Worker Sent Shock E-Mails |
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A computer consultant was bombarded with vile pornographic e-mails by her boss - then sacked when she asked him to stop, a tribunal heard. High-flier Tao Ball, 26, claims she received explicit sexual images from her boss Marc Garcia within days of starting her oe25,000-a-year job ... »
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February 8, 2001 |
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DMA Attacks EU Report on "Spam" Emails |
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The Direct Marketing Association (DMA) has attacked a European Commission report on 'spam' emails that recommends that all email communications should be opt-in. The DMA supports the current situation where consumers have to state that they do not want emails to stop receiving them. The EC report aims to remove confusion and create a level playing field across Europe ... »
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