Daily news related to email marketing

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[	February 15, 2001	]	CheetahMail, TMXinteractive Team on Multimedia E-Mail

Permission-based e-mail marketer CheetahMail is teaming up with TMXinteractive to offer streaming multimedia content directly in the body of e-mail messages. The companies announced yesterday that they entered into a strategic alliance to make their respective technologies and services available to each other's clients. Financial terms of the deal were not disclosed. TMXinteractive, Conshohocken, PA, integrates fully animated content and audio into the body of an e-mail that play when the message is opened. The messages can provide marketers with real-time tracking and ROI reporting, the company said ... »
[	February 15, 2001	]	*Bridgestone/Firestone Tries to Re-Inflate Image with E-Mail Safety Mailings

Automobile tire manufacturer Bridgestone/Firestone Inc. is attempting to bolster its tarnished image by creating a Web site that offers tire safety data and information. The company also has created an e-mail campaign to encourage customers to drive safely. The new Web site, www.tiresafety.com, provides size and classification information, proper maintenance schedules, technology data and a replacement guide. It also offers a free tire pressure gauge to those who register. Users can opt in to receive a monthly e-mail message that reminds them to check their tire pressure and the proper way to do so. ... »
[	February 14, 2001	]	Special Offer from TamoSoft, Inc.

Have you ever wondered what's going on between your PC and the Internet? With CommView you can get a full picture of your network traffic, packets, and TCP sessions, while SmartWhois allows you to get information about any IP address or domain in the world. If you are a registered user of any of our products (AEE, AMV or ADR), you can receive a 25% discount on CommView and SmartWhois developed by TamoSoft, Inc. ... »
[	February 14, 2001	]	Dutch police arrest Anna Kornikova virus suspect

Dutch police have arrested a man suspected of writing the Anna Kornikova computer virus. Police in the northern province of Friesland are holding a 20-year old who faces possible charges of damaging computers through releasing the worm, offences which carry a jail term of up to four years. The man, who cannot be named under Dutch law, turned himself in to police this morning on advice from his parents, according to a Dutch wire report ... »
[	February 14, 2001	]	ClicVU Debuts E-Mail Service to Filter Spam

ClicVU, New York, a provider of Web advertising services, debuted a service last week that allows consumers to avoid unsolicited e-mails by letting them send and receive messages without having to reveal their e-mail addresses. The service, Spamex, creates anonymous e-mail addresses that people can use to have online information — such as newsletters, sweepstakes entries or transactions — forwarded to their legitimate e-mail addresses. When users begin to receive unsolicited e-mails, they can disable that Spamex e-mail address and create a new one, the company said ... »
[	February 14, 2001	]	FreeEdgar to Begin Charging for E-Mail Alerts

FreeEdgar.com, an online portal service that features financial news, information and Securities and Exchange Commission documents, said yesterday that it will start charging many users for an e-mail alert service it used to provide free. The portal, a service of EDGAR Online Inc., Norwalk, CT, said its SEC e-mail alert service, which tracks new documents added to the SEC's EDGAR database of financial filings, will remain free to anyone who wants to track five or fewer companies. But users who wish to track more than five companies will have to sign up for FreeEdgar's Premium Service, which offers plans ranging from $9.95 per month to $99.95 per month ... »
[	February 14, 2001	]	Opt In Creates E-mail Unit

E-mail marketing company Opt In Inc. has created an e-mail design division known as Right Brain Inc. The unit will handle creative services through every stage of an opt-in e-mail campaign. This includes copywriting, choosing appropriate incentives for consumers and using rich media and HTML to embellish messages ... »
[	February 13, 2001	]	Valentine's Could See Return of Love Bug E-mail Virus

Don't feel overly-flattered should you get love messages from unknown admirers come Wednesday when the world celebrates the day set aside for lovers.Experts say the day may also be perfect for the resurrection of the "I Love You" or "Love Bug" e-mail virus that struck millions of computers last year ... »
[	February 13, 2001	]	Tech strategies: E-Mail Tiering Cannot Be Permitted

The Internet service providers and the large portals of the Web (Yahoo, AOL, etc.) have been the gorillas of the Internet. They largely have dominated where and how advertisers spend money and, for many, where they have lost money. As direct marketers, you have to be careful that you do not follow like sheep. Direct marketers’ late cousins, the pure dot-com marketers, are falling off the cliff by just following what the ISPs and giant portals have dictated ... »
[	February 13, 2001	]	Anna Kournikova bug drops harmlessly onto the Net

Much like the tennis star herself, the Anna Kournikova worm created a lot of interest and attention when it hit the Net - but lacked anything like a powerful smash. As we previously reported, an Internet-based email worm that masquerades as a picture of tennis star Anna Kournikova is spreading fast after been unleashed on the Internet yesterday. MessageLabs, which scans its users' email for malicious code has intercepted 20,000 copies of the worm since yesterday ... »